Goal Directed Capitalism
To eventually reach our goal of a pollution free boating industry, GreenMarineRePower starts with a narrowed mission, where we will employ strategic incentives and hundreds of already successful green marine repower pioneers to actively assist 10,000+ boaters to go green as best they can, as soon as possible.
These green marine repower pioneers are both the experimenting boaters and the visionary manufacturers who have already produced a variety of inspired “throttle ready” products. Many of their efforts have been painfully expensive, but now work to everyone's advantage. Unfortunately, economies of scale and consumer ignorance still favor polluting solutions. To quickly turn this ship around, GreenMarineRePower will leverage both additional consumer spending and improving manufacturing variety and volume. We spend the least, on the most, to be the greenest. There's the rub: it starts with "spend". Turning this ship around after 100 years of learning how to pollute is going to take some serious change.
Starting from the consumer's perspective, GreenMarineRePower Field Representatives will inform their clients of available propulsion systems, share success and failure information from others with similar boats, help arrange financing and installation of the green propulsion product of the client's choosing, all while not charging the client a penny, though accepting tax deductible donations. Our Field Representatives fully and freely represent the interests of the client, and are wholly paid by GreenMarineRePower, so they are not biased salespersons representing a particular manufacturer.
The manufacturer is instead represented in our Board of Directors. In fact, they are our Board of Directors. While their day job is to make compelling green propulsion products, their volunteer work as our Director is to maximize the effectiveness of our Field Representatives in compelling clients to purchase green marine propulsion products. If a particular Director works for a particular manufacturer that produces a particularly compelling product, they will likely see dramatic sales increases from our efforts. To make this scenario of compelling products more likely, GreenMarineRePower collects green propulsion user data from existing green boats, then analyzes and shares this data stream with volunteering manufacturers (numerically limited Directors and unlimited Associate Directors) so that they may further refine and improve their products. The manufacturer, small or large, designs and produces on a level playing field where good ideas and products are quickly rewarded. Collusion among manufacturers is attenuated by public Directorial cooperation, dampened by informed consumer choice, and finally precluded by our fraud detection rewards.
Barriers to purchasing are individual, so a Field Representative must individualize a consumer's incentives to compel individual purchasing decisions. Our primary tool is education, both in the compelling advantages of green propulsion systems, and the disadvantages of the old way. That costs money that most of our clients are not initially willing to spend; it is rare to value the unknown. Our secondary tools are financial: partner discounts, loans, grants... anything to sweeten the deal. That costs money too. Fortunately, the client also ends up spending their money: an estimated $6 for every $1 GreenMarineRePower spends on their behalf. In order to accomplish a green propulsion sea change through goal directed capitalism, GreenMarineRePower may burn though it's startup grant at an alarming rate. Each month, per consumer financial incentives will decrease, but education outreach and the monthly number of repowers will skyrocket, as may grassroots donations.
With all this spending, GreenMarineRePower would be dead in the water without strict limits on it's own non-program organizational spending. While the average 501(c)(3) consumes at least 15% of it's budget for these internal salary, office, and travel expenses, we budget our diet to less than 7%. With a trim organization and our highly leveraged and goal directed business model, after four years and at least $250 million worth of greener propulsion products purchased by our clients,
- 10,000+ boats will be green powered,
- boats that used to pollute will not
- new economies of scale will favor green solutions
- as will word-of-mouth repower recommendations.